Established in 2001 by Saar Yahav in order to change the way 'Piercing' is perceived and introduce new categories in 'High Jewellery'.

Since then, the SY brand has evolved into a coveted destination for discerning and discreet clientele seeking customized high-end decorum for their bodies.

Each piece is customized and handcrafted in New York, using our unique hypoallergenic 18K Gold or Platinum, and set with spectacular hand-picked natural gemstones including Fine Diamonds , Emeralds, Rubies & Sapphires.


TRUTH lies in time-transcending matter. 
Far beyond temporality and fleeting fashions, high jewellery signify timelessness. Throughout the history of mankind, noble metals and precious gems are cherished, explored and carefully curated in a manner that is independent of time.


GOLD holds brilliant memories.
From stardom through supernova, across space and through layers of the earth, Gold will never forget her pure essence. She will not evolve and will never rust, will not follow magnetic trends and will never compromise her golden nature.


DIAMOND is nature’s prodigy.
Turning his black into white and fog into light as becoming unbreakable. Since embarking on his journey as dark and fragile carbon, diamond endures billions of years under pressure and heat in pursuit of clarity and brilliance. At the pinnacle point of his journey, Diamond diffuses illusions of flaws and perfect all bonds.


PIERCING is a human impulse that dates back to days of ancient civilizations and seen across all continents throughout history. A form of art documented in the oldest scripts and found together with mummified remains of cultural leaders, estimated to be over 5,000 years old. 

Divine elements flowing between soul and skin manifest the weaving of infinity. Stay Risqué.