SY is a luxury brand of exceptional handcrafted high jewellery.  

Established in 2001 by Saar Yahav, an autodidact artist and craftsman.


SY started learning his trade while working in New York's Diamond District

where he honed his skills as a jeweller and his acumen as an entrepreneur.


In 2001, he discovered a niche market after creating

the first Diamond Navel Ring - 'Eterno' ®.


A creative vision was born. 


Since then, the SY brand has evolved into a coveted destination for discerning and discreet clientele

seeking customized high-end decorum for the navel, nipple and beyond.